Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.
It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?
What is Fan-Gating?
Fan-gating is accomplished by creating two versions of a tab on your page—one that’s shown to users who already Like your page and one to those who have not Liked the page.
By Ben Pickering for Social Media Examiner, 05 Oct 2011.
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